SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Navigate Economic Headwinds to End the Year Strong
Listen to this story As florists head into the fourth quarter — traditionally one of the busiest periods of the year — the picture is both challenging and full of opportunity. Rising costs, tariffs, and inflationary pressures loom large, but many business owners are...
Leverage New Tax Breaks
With permanent tax cuts, new deductions, and powerful incentives for business investments, a new law could reshape the bottom line for floral businesses. “Whether you’re running a flower shop, raising a family — or doing both — your bottom line is about to...
5 Ways to Save Time and Money for Petal It Forward
Staff at Wildflower Stem + Sundry in Glen Burnie, Maryland, passed out bouquets as part of SAF’s Petal It Forward event, slated this year for Oct. 15. Staffing challenges and rising costs don’t have to deter you from participating in the Society of American...
The Pivot Point: Building a Business on Risk and Resilience
Rodi Groot, AAF, often walks the farms that supply his new company, Groot in Flowers. He launched the business in 2024 after the closure of his long-time employer, Sun Valley Floral Farms. Listen to the interview here, or visit SAF on Spotify to listen to this and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.