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SAF Staff, Members Pay Tribute to Exuberant Life of Krissy Doyle
If you’ve called, emailed or stopped by the Society of American Florists’ headquarters in Alexandria, Virginia, sometime in the past 18 years, chances are, you talked with Krissy Doyle, the group’s longtime manager of member and data services. Whatever the purpose of...#NYFlowerWeek Launches 2020 NYC Flower Festival
A new festival planned for next year in the Big Apple aims to do for flowers what New York Fashion week has done for fashion: elevate, inspire — and encourage consumers to work more of it into their daily lives. Last week in New York, organizers of the Leaf Festival...
Bring in the Bachelorettes
When you read the phrase “bachelorette party,” what comes to mind? Plastic tiaras? Sky-high stilettos and dancing on tables? Drinks galore? For many millennial brides, the send-off before the wedding has become less about booze and more about bonding. Popular...
In Tight Labor Market, HR Pro Stresses New Hire Processes
Historically low unemployment means that many floral industry business owners are struggling to find and keep workers. How do you get new hires to start thinking long-term at your business? Focus on the first days after you bring them onto your team. That’s advice...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.