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Is Your ‘Nice’ Staff Hurting Sales?
Here’s something you probably want to hear from customers about your sales team: “Everyone is so nice!” Nice is good, right? Actually, when it comes to providing outstanding customer service, nice as a stand-alone quality can be a sign of a big problem, warns Tim...
SBA Seeks Input from SAF Members in Arkansas, Mississippi and Tennessee
Ever dream about the chance to talk face-to-face with key decision-makers about the federal regulations that most affect your business — without traveling far from home to do so? Society of American Florists members in three southern states have the opportunity to do...
2 ‘Secret’ Sales Opportunities to Leverage Now
Need a little sales-pick-me-up around your business this summer? Um, yes, please! Look to grooms and in-store workshops if you want to leverage “new” sales opportunities. That’s according to Jody McLeod, AIFD, NCCPF of Annie V’s Floral Design Studio in Clayton, North...
SAF Responds to 14 Negative Mother’s Day Ads
After Mother’s Day 2019 wrapped, the Society of American Florists tallied the number of companies that put down flowers in their promotions this year — and took stock of how representatives responded to the industry’s concerns. As the voice of the floral industry, SAF...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.