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Hallmarks of an Effective Prom Menu
Just as prom fashion has evolved from the demure tea-length dresses of the 1950s to the slinky, form-fitting cuts popular now, customers today shop for corsages and boutonnieres differently than they did in years past — with many choosing to order online. After years...
3 Ways to Promote Women’s Day
Ready to build on the positive buzz you created in your community on Valentine’s Day? International Women’s Day, March 8, presents a variety of ways for florists to connect with and celebrate women — and all of the people who want to celebrate their achievements. This...
Tips for Handling Post-Holiday Online Reviews
The busiest sales week has come and gone. And in its wake, you may have landed a bad review or two. Take it in stride — with an influx of non-regular customers, many of whom waited until the last minute to order, yet expected a vast selection and immediate delivery,...
You Do You: Stand Out Online with Authentic V-Day Messages
The bad news: The competition for Valentine’s Day customers this year is intense. The good news: You already have everything you need to connect meaningfully with customers through social media. (Psst… The “thing” you need is you and your team!) According to Pauline...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.