Your SAF Concierge and
Floral Business Consultant
Why not use the before spring holidays to pre-plan some spring and summer promotions? Check out SAF's collection of beautiful, four-color artwork...
Ready for a four-letter word? P-r-o-m. If prom work is more burden that boon, you and your team may be missing some of the key “do’s and don’ts” of...
With Easter around the corner, let’s avoid sending any customers on an emergency trip to the vet. As you may know (and your customers may not),...
International Women’s Day is March 8, and this year’s holiday could feel especially appropriate to customers active or inspired by the #MeToo and...
We know! We know! You’re in the belly of the Valentine’s Day beast right now — but the days after the holiday are just as important for florists who...
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American...
Fresh, new (Lizzo-inspired!) social media posts from the Society of American Florists can help you pitch V-Day promos to clients who love the...
It’s no secret that February is the most chaotic of all months for retail florists. Feeling overwhelmed about what to do when? Here are day-by-day...
“Don't get feathers all ruffled, flitting about at the last minute in February. Order Valentine's Day flowers now. You know we're already thinking...
“Close at 5? Oh no, Santa won't be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours...
“Feeling more frazzled than dazzled by the pace of the holidays? Sit back, sip some eggnog and let us deliver. We’re ready to load up the sleigh and...
Subject lines can make or break your email open rates — especially during the busy holiday season when customers are busier than ever. “If your...
“All I Want for Christmas is Hue,” “Life of the Party,” and “Friendships are evergreen” are among the latest graphics added to the Society of...
There is no more iconic symbol of the Christmas season than holly — Ilex aquifolium, that is, sometimes called English or European holly. But today,...
Saying “good morning” to someone may seem like a standard nicety — but employees who are introverted might occasionally let those greetings slide....