Your SAF Concierge and
Floral Business Consultant
Your holiday open house is set. Your Christmas merchandise is ready to go. But if you haven’t started setting specific strategies for online sales,...
There are now just 77 days to go until Christmas 2016. For many florists, that means it's time to promote and finish planning your annual holiday...
Mere hours after delighting strangers with flowers last week for this year’s Petal It Forward, the team at Countryside Flower Shop, Nursery and...
Following up after your Petal It Forward event is one of the most important things you can do to keep the goodwill momentum going. Here are...
In working with florists across the country, I often hear this complaint: “Technology helps me work faster, but it kills the personal touch! And my...
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
Want to make deliveries more profitable? Streamline your processes? Just in time for the busy fall and winter season, veteran floral industry...
Delivery is a key service that retail florists offer. It’s something that sets your business apart from other brick-and-mortar businesses and makes...
[gap height="10"]Posters, postcards and statement stuffers are a fast and effective way to stay top-of-mind with customers and to ensure they’re...
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues...
The answer to that question and other essential flower shop accounting, financial management, and benchmarking best practices that's specific to the...
When Ryan O’Neil, PFCI, and his wife, Rachael, founded Twisted Willow Design in St. Louis six years ago, they knew they wanted to focus on events...
By Mary Westbrook “I would like to have the SAF logo on my website,” a member florist wrote the Society of American Florists recently via the...
Members of the Society of American Florists can drive away with a bargain. Avis offers SAF members discounts up to 25 percent off base rates, and...
Pay-per-click advertising is a great way to get your shop in front of online shoppers and to drive traffic to your web site. However, it can get...