Your SAF Concierge and
Floral Business Consultant
With the benefits that come along with computers, the Internet, and all they have to offer also comes the potential for fraud and data breaches. As...
Across the country, busy parents are hustling kids back to school — and many are ready to give thanks for the grandmas and grandpas who stepped in...
The staff at Nielsen’s Florist and Garden Shop in Darien, Connecticut, a two-time Floral Management Marketer of the Year award-winning business, has...
When Ryan O’Neil, PFCI, and his wife, Rachael, founded Twisted Willow Design in St. Louis six years ago, they knew they wanted to focus on events...
Pay-per-click advertising is a great way to get your shop in front of online shoppers and to drive traffic to your web site. However, it can get...
Looking to convert more wedding and event clients from your website? Then check out the latest session in the Society of American Florists’ WebBlast...
The dog days of summer are here and you — like many florists — might be looking for ways to attract more everyday business and stay top-of-mind with...
Last week in Edmond, Oklahoma, dozens of foster children and seniors received a surprise pick-me-up, courtesy of the team at Madeline’s Flowers in...
If you want to drive customer service pro Tim Huckabee truly bananas, ask a person browsing your store, “How much do you want to spend?” The...
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient?...
Amazon’s 2019 Prime Day — or rather, Prime Days — may have ended yesterday but guess what? The savings continue at the Society of American Florists....
Enhance your shop walls and design work room with colorful floral posters. The Society of American Florists offers 21 poster and four banner designs...
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat...
Postcards are an effective way to alert current and potential customers your shop’s services and specials. The Society of American Florists offers...
Members of the Society of American Florists can take advantage of a range of discount programs and services from SAF’s business partners. These...