Your SAF Concierge and
Floral Business Consultant
Congratulations, you survived Valentine's Day! Hopefully you took time to savor some solitude (and maybe some of that V-Day chocolate or a bottle of...
Are you active in a community service organization? Has your company been in business since 1919? If you answered yes to either question (or both),...
The busiest sales week has come and gone. And in its wake, you may have landed a bad review or two. Take it in stride — with an influx of...
Help Romeo out of the doghouse while making social media fans smile with the Society of American Florists’ “Exactly How Mad Is She?” graphic. When...
The countdown to your biggest holiday of the year is on, and we know you are B-U-S-Y. But don’t forget to check in with your sales and design teams...
The bad news: The competition for Valentine’s Day customers this year is intense. The good news: You already have everything you need to connect...
Valentine’s Day is (gulp) EIGHT days away. You have so much to do — prepping, planning, training, and more — but now is not the time to neglect your...
Name a more perfect Valentine’s Day window display than a fully functioning kissing booth. (We’ll wait.) While browsing the Burton + Burton gift...
Gorgeous floral design? Check. Verbiage that gets customers thinking ahead for Valentine’s Day? You bet. Those two components came together...
The good news? You have the chance to go on your local news program — or to be featured in a local publication — in the days before Valentine’s Day....
It’s an unfortunate reality for retailers that, the closer Valentine’s Day falls to the weekend, the more likely people will celebrate it with an...
Do an onslaught of last-minute orders drive you bonkers every February 14? You’re not alone. In recent years, “procrastinating customers” has been a...
Are you ready for some football?! The countdown is on for the biggest sporting event of the year, with the AFC and NFC conference games scheduled...
With just over a month to go until Valentine’s Day, the heat is officially on… to find great seasonal helpers. Because the holiday — which takes...
Romance gets the lion’s share of attention for Valentine’s Day — but it’s hardly the only type of love worth celebrating. At Allan’s Flowers in...