Your SAF Concierge and
Floral Business Consultant
The most wonderful time of the year is just days away! Small Business Saturday, a shopping holiday created by American Express in 2010 to promote...
Get your community excited to shop with you on Small Business Saturday this Nov. 24. American Express provides free promotional materials at...
The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering...
Florists are always looking for ways to increase sales as the solution to their financial problems; however, if underlying processes are not running...
Family-friendly activities, particularly those that are free, can be hard to find. City Floral Garden Center came up with an idea that fills the...
Cyber Monday (November 26) is mere weeks away. Last year, 81 million Americans participated, accounting for $6.6 billion in sales. Email marketing...
Cold weather calls for nesting — preferably in warm, cozy duds. Mindful that people treasure personal comfort, the owners of Madeline’s Flowers in...
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up...
Along with first-class education programs led by respected business leaders in and outside of the industry, the Society of American Florists’ annual...
According to recent Google searches, Halloween 2018 will see a lot of superheroes, princesses, pirates, dinosaurs and unicorns. Want to stand out...
Entering (and winning) a citywide contest earned a local flower shop community cred — while providing killer visual merchandising and a prize to...
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story...
Fall has many admirers. Among them: young women, who clamor for themed-events to celebrate the crisp weather and seasonal bounty with family and...
Eager to entice foot traffic and create a buzz on social media, Nic Faitos planned an interactive fashion-inspired event in front of his shop to...
Come Oct. 24, Alexis Dexter of Forget Me Not Flowers & Gifts in Barre, Vermont, will have at least 30 “Happiness Ambassadors” giving away 2,000...