Your SAF Concierge and
Floral Business Consultant
Commercial accounts represent a profitable market. Not only do you have a great product and service, you have the best sales tool possible to...
A deep discount on roses has generated a huge boost in traffic for an Indiana florist during a notoriously slow month for sales. For the past few...
According to the 2016 National Gardening Report, five million of the six million Americans who took up gardening in 2015 were 18 to 34. The same...
“Will this design look nice?” It’s a favorite customer question, which far too many florists instinctively answer, “Of course!” (perhaps with a...
More than 800 college campuses in the United States and Canada have Greek organizations, with a total of more than 9 million members. Each fall,...
by Katie Hendrick Vincent Back-to-school season presents BIG business opportunities. According to a recent survey by Deloitte, there are 29 million...
By Mackenzie Nichols Mindful that people love charitable causes as well as their “furbabies,” one New Jersey florist devised the perfect event to...
By Mackenzie Nichols With nearly 3 billion users, email, the earliest form of online communication, is also one of the best avenues for marketing —...
Looking for ways to connect with your local funeral directors or shore up relationships with local funeral homes? The Society of American Florists...
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with...
On Monday, August 6, Vogue revealed the cover of its much-anticipated September issue. On it, superstar chanteuse Beyoncé wears a massive flower...
On the heels of actors and actresses, pop stars and elite athletes, fitness gurus have some of the largest — and most devout — followings in the...
“Flowers can brighten the day for anyone, but it's even more special when they come for no reason at all,” said WFSB news co-anchor Dennis House as...
Many people think LinkedIn exists solely for job searching. True, it is a great recruitment tool for employers and candidates alike, but the...
For a wholesaler in Pennsylvania, new van decal graphics from the Society of American Florists and the Wholesale Florist & Florist Supplier...