Your SAF Concierge and
Floral Business Consultant
Posting regular content throughout the year is a crucial move for search engine optimization and customer engagement, but coming up with content...
In conjunction with his shop’s 35th anniversary and recent rebranding, George Clements, owner of George’s Flowers in Roanoke, Virginia started...
Wondering why some customers disappear? A recent consumer survey revealed some surprising reasons that people “dump” businesses — from overhearing...
Eager to attract millennials, a demographic with an estimated $200 billion spending power — the greatest of any generation? Stock up on succulents,...
Give your marketing approach some summer sizzle. The Society of American Florists’ professional designed marketing tools make it easy to keep your...
Summer is a time to rest and recharge — ideally seaside, with a frosty beverage in hand. At Monday Morning Flowers and Balloon Company in Princeton,...
“I was looking for a wedding calculator template, do you have that on the site somewhere,” a member asked the Society of American Florists via the...
Want to close the (profitability) gap between your shop and the customer's front door? When you turn delivery into a profit center, you can. All it...
The misclassification of workers as independent contractors can be an extremely costly and a difficult misstep for employers to correct. In light of...
What if we told you four words could immediately engage a B2B customer — even a reluctant customer — turning a sales pitch into a real conversation,...
With the prevalent use of the “in lieu of flowers” phrase, it is important to educate funeral directors and consumers about the benefits of sympathy...
Money motivates. It’s a simple yet powerful fact that you should use to your advantage to get more performance from your team while simultaneously...
The warmest months of the year don’t signal a slowdown in flower buying in one Scandinavian country. During the first week of summer, people in...
The Society of American Florists is helping wholesalers promote buying flowers from local florists, with three new van decal graphics, available for...
A summer slowdown is no reason for your staff to idly stand around. In fact, a little “free time” is an excellent opportunity to work on your...