Your SAF Concierge and
Floral Business Consultant
Who says you need to wait for a milestone — or even a round number — year to hold an anniversary party? With all the challenges facing florists,...
“A former employee of our business was, at best, a mediocre performer. We have received a reference request from a prospective employer who is...
Following a more than 30-year-tenure with the Society of American Florists — most notably as editor-in-chief of Floral Management and SAF’s online...
Absent any major gift-giving holidays, the summer months can spell long, barren days for retailers. This year, a Michigan florist has an idea to...
Years ago, cramming website copy with meta tag keywords was all it took to achieve a top ranking in Google results. These days, the search engine...
Shoppers today don’t just appreciate a personal touch from retailers — they expect it. Fortunately, “personalized customer service is one area where...
Cognizant that millions of people tuned in to watch “Suits” actress Meghan Markle tie the knot with Prince Harry, Duke of Sussex on May 19 — many of...
When it comes to hiring, you want to make sure you’re making the right choice. Finding quality employees who’ll do a quality job is key to any...
An estimated 29 million people tuned in to watch the royal wedding of Meghan Markle and Prince Harry on May 19 — and you can be sure that...
Big savings are available to members of the Society of American Florists who join the FedEx Advantage program. Save up to 21 percent off select...
Anyone who’s ever engaged in a heated argument knows the satisfaction of getting in a good last word. The same philosophy should apply to your email...
Memorial Day weekend is upon us and, as people head out to catch the latest summer blockbusters (“Solo: A Star Wars Story” or “Deadpool 2,”...
Mindful that — above all else — moms prize quality time with their kids, Starbright Floral Design in New York City latched onto not one, but two...
Dealing with angry, disappointed customers is an unfortunate reality of retail — especially in the aftermath of a busy holiday. But it doesn’t have...
Have rave online reviews that you want to promote in-store, too? For a limited time, Google is offering small business owners a free marketing kit,...