Your SAF Concierge and
Floral Business Consultant
“My name is Charles Goodfellow and I’m the owner of Paley Florist in Paley, Maryland. When you search the name of my business online, the first few...
Feedback isn’t always pretty. Sometimes, it really stings — say, when a customer calls to say you screwed up. But with the right mindset, you can...
As the adage goes, seeing is believing. That’s why Rissee Zimmerman made a visual merchandising display a priority for prom season. To showcase the...
Where are flower-buying consumers spending their dollars? What kind of floral products were purchased? What was the reason or occasion for the...
Not long ago, Anthony Baradhi of Flower Station in Somerset, New Jersey, decided to put himself in his customers’ shoes. For the role-playing...
Hopeful grooms aren’t the only ones pressured to make grand gestures these days. Over the past 15 or so years, high school students have been coming...
Persuading brides-to-be to go all out on lavish floral arrangements for their ceremony and reception isn’t the only way to increase your wedding...
To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom...
At weddings consultations, first impressions are everything. If you want the bride to sign on the dotted line, you need her to feel relaxed,...
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their...
What do people do when extreme winter conditions leave them isolated at home? One florist’s bet: get frisky. For couples who combatted the boredom...
Imagine having a wedding consultation, and while you’re discussing flowers, colors and textures, you’re also consciously earning trust, removing...
Members can hop over to the Society of American Florists’ library of web, Facebook graphics and banners for grab-and-go reminders to post online...
When it comes to weddings and pricing, beauty is usually not a problem for the floral industry. Retail florists excel at beauty. Profitability is...
When it comes to prom, volume is the name of the game. To maximize efficiency and profit potential, one Indianapolis florist has developed a system:...