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Floral Business Consultant
Why pigeonhole Valentine’s Day as a celebration of romantic love? In Miami Beach, Florida, Zoë Galitz, owner of The Posy, wants locals...
Whether Meryl Streep or Margot Robie will take home a Oscar March 4 is anyone’s guess; but one thing’s for sure, we’re in the midst of...
Want to step up your Valentine's Day marketing? Members of the Society of American Florists have exclusive access to a vast collection of marketing...
If you love talking about flowers, floral design or the business of flowers, now is the time to document your presentation experience and audition...
The new tax law has major implications for business owners. What exactly does it mean for you? The Society of American Florists helps members figure...
A dozen red roses may reign as the most popular Valentine’s Day request, but if you only offer this standard design, you may alienate some customers...
It’s not just what you say, but how you say it that affects how much your customers will spend. When taking a phone order, you can ramp up your...
Champagne and tinsel weren’t the only things sparkling this holiday season. Chances are a substantial number of women in your community received a...
Do you love talking about flowers, floral design or the business of flowers? Do you present programs to garden clubs or other professionals? Then...
Last month, the staff at Expressions Unlimited in Greenville, South Carolina had a sweet surprise for customers: a pop-up shop featuring a beloved...
The economy is good. The geopolitical scene is less certain. Consumers are confident. They also have more choices than ever, and they still spend...
Here are two things many florists can depend on for Valentine’s Day: last-minute orders and seasonal hires who flake or turn out to be terrible fits...
Looking for a new pitch to promote your shop’s floral services to business clients? Want to draw in business from interior designers or architects?...
Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m. At least, that is how some florists look at prom season — which brings potential...
Tell the newly engaged and prospective bridal clients that your shop is “Married to Perfection” — so they can “Relax” if you’re handling their...