Your SAF Concierge and
Floral Business Consultant
Facebook is a given for florists and Instagram, with its highly visual style, is a natural fit for the industry, but Twitter? That can be a harder...
Eager to end the year on a high note, the ladies behind Madeline’s Flowers in Edmond, Oklahoma — Barbara, Lenzee and Lacee Bilke — decided to host a...
As you approach the final days of 2017, it's worth recognizing the people who helped you reach the milestone of another year in business. Are there...
A special event at J. Crew put Lake Forest, Illinois florist Eileen Looby Weber, AAF in contact with scores of holiday shoppers earlier this month....
In less than nine years, Lily Greenthumb’s in Charlotte, North Carolina, has grown from a tiny startup to one of the most sought after florists in...
Tying in to the much-anticipated release of “The Last Jedi,” the latest episode in the “Star Wars” franchise, one Beantown flower shop is selling...
‘Tis the season for merry-making, mistletoe and, unfortunately, scammers, who hit up retail florists with an array of seemingly plausible scenarios...
Tim Lawing, AIFD, of Tim’s Touch Flowers & Gifts in Lexington, South Carolina, has a plea for florists. “Don’t use the ‘F’ word,” he said....
Nic Faitos of Starbright Floral Design in New York City has been chosen as the 2017 Lifetime Achievement recipient at the next Hotel Excellence...
While prepping her shop for Black Friday and Small Business Saturday, Jennifer Pryor had an “aha” moment when she came across boxes of ornaments...
Poinsettias, stockings, bows, tinsel, wreaths, Nativity scenes, Santa, elves, snowmen, reindeer, holly, candy canes, ornaments, and lights. The...
Before the ball drops on New Year’s Eve, carve out time to meet one-on-one with your staff and review the highs and lows of 2017. Annual employee...
The beauty of social media marketing: it provides you with a lot of data. The challenge of evaluating social media marketing: knowing what to do...
Looking to get in front of young, hip customers with cash to spend and lots of people in their lives to buy flowers for? Get thee to a brewery. You...
Recognizing that pet owners can’t resist a cute photo op with Fluffy or Fido, Stacey Cofka teamed up with her neighbor, a groomer, to organize a...