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Floral Business Consultant
Looking for a way to spruce up your showroom? The Society of American Florists’ 2017 Local Marketing Kit gets high praise from members. “I love the...
After a year of planning — and many decades of tireless work — the staff of Lake Forest Flowers is ready to party. The Lake Forest, Illinois, shop...
You gave away your last pair of Petal It Forward bouquets hours ago. Now, toot your horn, follow up with reporters and say thank you to all...
The yard, once a marquee element of the American dream home, has lost some of its status in recent years as millennials and baby boomers gravitate...
You may be starting to feel a chill in the air. Kids are brainstorming Halloween costumes. Harvest festivals (and pumpkin-flavored goods) are...
If you have 15-20 minutes to devote to social media, should you whip up a quick blog post about your gorgeous Thanksgiving centerpieces, or take...
The Society of American Florists urges its Facebook and Twitter followers to help spread the same Petal It Forward message on social media at the...
With one week to go until Petal It Forward on October 11, now is the time to finalize your social media and public relations game plans. The Society...
A weekly email promo might not sound like an earth-shattering sales idea, but for Ashland Addison Florist Co. in Chicago, consistent, well-executed...
To have credibility and capture business from online shoppers (read: the majority of consumers), you need quality content, whether it’s for your...
Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the...
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to...
From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract...
Any parent who has procrastinated before the holidays knows that the “must-have” toy of the season — the one flying off the shelves — is marked up...
Seven years ago, Brad Weinstein came across a story in Floral Management about a florist who hosted a live floral design contest with community...