Your SAF Concierge and
Floral Business Consultant
How would you feel if someone walked in this afternoon and purchased $1,000 worth of your beautiful flowers? Someone you weren’t expecting. Someone...
One of the biggest social media companies is rebranding its user experience, and the changes could affect how floral industry members communicate...
When rent increased on their shop’s Bentonville, Arkansas location, Jo Buttram, AAF, and Shelby Shy, AAF, the mother-daughter duo behind Shirley’s...
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...
Imagine hanging up on a customer without saying good-bye or thank you or without trying to inject any kind of person-to-person connection into the...
“Are there legal ramifications if I refuse an order when the customer wishes to remain anonymous to the recipient of the flowers?” Need to have a...
According to a 2012 survey of nearly 500 small businesses by Vertical Response, 43 percent of small business owners spend at least six hours a week...
Have you been dinged by a bounced check? The Society of American Florists has an app to make collections a breeze, and Skip Paal, AAF, of the...
Memorial Day weekend marked the unofficial start of summer. Give your website and social media posts some summer lovin’. The Society of American...
The Society of American Florists endorses business insurance carrier Hortica. Since 1887, Hortica has focused on the floral industry and has a...
Lucky Fido. The American Pet Products Association reports that in 2016, U.S. pet owners spent about $62.75 billion on their pets. “That estimate is...
Gone are the days of asking people to like you on Facebook or Instagram, then relying on your social media posts for some free advertising. Back in...
What do Birchbox, Bark Box, Stitch Fix, Blue Apron, Choco Curb and Taste Trunk have in common? They’re all players in the subscription box industry,...
Have you ever tried to hold your coffee in the opposite hand? Doing so feels uncomfortable — if you try it, you’ll probably switch back to your...
Memorial Day weekend serves as the launch pad for a host of summertime recreational activities—backyard barbecues, trips to the beach or the pool...