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Floral Business Consultant
One thing guarantees business growth: New customers. But how can you reach new customers online with so many competitors? Don’t miss “3 Ways to Find...
Remind social media followers about flowers for Memorial Day. The Society of American Florists provides members with Facebook sharable graphics that...
Although it may seem like the media don’t have many slow news days lately, believe it or not, lifestyle editors are always looking for a good pitch....
A recently released report from Facebook, the parent company of Instagram, revealed what drives consumers as they scroll through the photo-sharing...
It’s crunch time before a major holiday and you want to squeeze in a few final sales. Post movie quotes to motivate procrastinators without...
When a customer asked Laura Daluga, AIFD, to incorporate a Troll doll into a design, Daluga obliged, but she wasn’t exactly excited about the idea....
What do you say when someone asks, “How’s business?” If you answer, “meh, fine,” you may have an inertia problem on your hands, according to Brad...
Floral Management magazine contributor Mark Anderson, who writes the monthly column, The Right Price, said bundling, the practice of combining...
To get the most out of Mother’s Day, make the holiday an event. That’s advice from Rick Canale of Exotic Flowers in Boston, who tries to turn his...
Mother’s Day is just around the corner and — because of that — you might be having an age-old debate in your shop: To discount or not to discount...
Sixty-nine percent of consumers plan to buy Mother’s Day flowers this year, according to the National Retail Federation. Make sure your shop is the...
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast...
Holidays have a tendency to bring out infrequent flower buyers who gravitate to the least expensive option on your website. That’s not an issue at...
The Kentucky Derby — also known as “the most exciting two minutes in sports” (or, as we prefer to call it, “the Run for the Roses”) — gets an...
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for...