Your SAF Concierge and
Floral Business Consultant
Consider Nic Faitos king of the spontaneous promotion. When Winter Storm Stella pounded New York City with seven inches of snow on March 14, the...
Over the past year, Michael Skaff, AAF, AIFD, PFCI, made it his mission to enter the world of the modern bride. As the 2017 Trend Forecaster for...
Remind corporate clients that a simple "Thank You" can go a long way to motivate employees and build loyalty, and that Administrative...
You don’t need a ton of money or even space to do visual merchandising with panache. Take, for instance, this wall of succulents at Flowers &...
When Suzie Canale went to see the steamy “Fifty Shades Darker,” she couldn’t take her eyes off the movie’s flowers. That’s not a euphemism. In a...
Since 1887, Hortica has uniquely focused on the floral industry and has a vested interest in the success of both the industry and your business. In...
When submitting death notices, some funeral directors regard "in lieu of flowers" as a convenient, polite way to reference memorial contributions....
A florist in Princeton, New Jersey, may have found a way to get her designs in front of a key demographic — while helping to turnaround a troubling...
It’s almost that time again when sports bars hit capacity, employees call in sick and millions of Americans fill out brackets predicting the last...
Last week, Heather Waits, co-owner of Bloomtastic in Columbus, Ohio, and her designer, Carrie, stepped away from their usual duties to give...
Hustling to figure out a last-minute way to promote International Women's Day next week —and all of the goodwill (and potential sales) the "new"...
You have a potentially great idea, but you aren’t exactly sure how to put it into action at your business. Or, you know that you need to make some...
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing...
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone...
Even though they attract big crowds, wedding shows can be tricky places to connect with brides — precisely because of all those people. Some brides...