Your SAF Concierge and
Floral Business Consultant
People login to Facebook for a number of reasons. To name a few: stalk a crush admire baby photos learn what Disney princess/breakfast food/Mean...
Valentine’s Day is always a whirlwind, but with a little planning, you can extend the benefits of your holiday business year-round, according to...
Looking for another way to remind social media followers to order Valentine’s Day flowers? The Society of American Florists provides members with 24...
Why pigeonhole Valentine’s Day as a celebration of romantic love? Mum’s Flowers is encouraging residents of Whitefish, Montana to observe the...
Dreaming of a way to get a bunch of (happy, ready-to-spend) guys in your shop a few days before Valentine’s Day? In Newburyport, Massachusetts,...
As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to...
Moisturizers that will help a little one sleep, rattles too stylish to hide when company comes and teeny-tiny, fuzzy hats that will have strangers...
According to The New York Times, companies, including high-profile brands such as Westin Hotels & Resorts, are working to win over...
A Tuesday Valentine's Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and...
Need a low-cost way to get in front of potential Valentine’s Day customers fast and memorably? (Of course you do.) Harness the power of video....
The “secret” to more profitable wedding work may be as simple as raising your prices or offering couples a service they want but never realized you...
Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who...
In Boston, Rick Canale has found a new way to solve the ongoing challenge of helping staff members connect quickly with customers in an authentic...
Consumers can find Starbucks coffee just about anywhere — in airports, Targets, the grocery store. And that ubiquity has become a problem with...
The Floral Marketing Research Fund (FMRF) has released results from a new study that provides a detailed analysis about the floral consumption...