Your SAF Concierge and
Floral Business Consultant
Building Ram trucks takes guts. Getting a great deal right now, during Ram Truck Month – that’s the glory. Stack your $500 SAF vehicle discount...
'Tis the season to decorate the halls — and your digital properties — for the holidays. The Society of American Florists makes the online part easy....
Would your company benefit from the work of an intern to support staff and increase overall productivity? Whether you have a need for a professional...
Get ready. This year, Cyber Monday on Nov. 28 is expected to be the “largest online shopping day in history,” according to Forbes magazine. If...
Forty-three percent of engagements happen between November and January, which means your next wedding clients will be entering the planning stages...
Tired of slashing prices on unsold Christmas merchandise after the holiday, two years ago, Andy Knowles of Rob's Flowers & Gifts in Poplar...
There’s a reason “there’s an app for that” became a catchphrase, according to Crystal Vilkaitis, owner of Crystal Media. “It seems like there is an...
Your website says, “Send a breath of spring! This bountiful array practically bursts with sunshine!” Do customers sense similar energy and...
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and...
The Society of American Florists and Money Transfer Systems Inc., a leader in electronic check re-presentment and recovery, have partnered to bring...
Chris Drummond, AAF, of Plaza Flowers in Philadelphia has discovered a "secret" for improving open rates. Put a low price point in the subject line....
In British Columbia, Christa Dannhauser has found a way get her customers excited about Thanksgiving floral designs: pumpkins — and a dose of...
The showroom of McNamara Florist's new headquarters in Indianapolis is 3,000 square feet —but Toomie Farris, AAF, AIFD, knew right away he wanted it...
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she...
The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already...