Your SAF Concierge and
Floral Business Consultant
Did you roll your eyes at silly April Fool’s pranks last week? For one New York City florist, the mirth-filled holiday is no joke: It’s an annual —...
A Nielsen Catalina Solutions research study found that each dollar spent on radio advertising generated an average sales return of $6 from the...
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)?...
When it comes to serving in-store customers, here are three words to banish from your sales team’s vocabulary: “Need any help?” The well-intentioned...
Inspired by Nick Fronduto’s and Charles Ingrum’s efforts to get their lawmakers to visit their operations? (see co-sponsor story.) You, too can host...
Today's economy and health care reform present monumental challenges. Health insurance is becoming increasingly complex. Working in partnership with...
To present a truly fresh face to customers as the weather warms up, you’ll need to do more than sweep your store and update your online graphics,...
Remind bosses to thank the hardworking employees who keep them organized and efficient throughout the year. Contact corporate clients now with a...
Having a hard time growing your wedding business — or your corporate sales? (Or, insert just about any other segment in the above sentence…) It...
Have a question and want to talk to a lawyer about it for a few minutes without running up a huge bill? Give our legal eagle a call. SAF partners...
The countdown is on to the first day of spring on March 20 and the holidays and observances that come with it. Check out SAF’s Spring Resources for...
Not happy with the percentage of brides saying 'I Do'? Columbus, Ohio, retailer Heather Waits, of Bloomtastic Florist, said it's simpler than most...
Have you received a bounced check? SAF and Money Transfer Systems, Inc., a leader in electronic check re-presentment and recovery, have partnered to...
The countdown is on for International Women’s Day, March 8. If you haven’t been promoting this holiday that celebrates women’s achievements (and has...