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Floral Business Consultant
What could possibly top corned beef and cabbage for St. Patrick’s Day? Answer: cymbidiums, Bells of Ireland or Green Trick dianthus. Show customers...
Janet McLeod, owner of East City Florist in Peterborough, Ontario, observes Women’s Day, March 8, with a party to benefit local women’s shelters....
Women’s Day doesn’t yet enjoy the same popularity in Edmond, Oklahoma as it does in places like Europe, but Barbara, Lacee and Lenzee Bilke, owners...
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists...
Be sure to collect email and mobile numbers with every Valentine’s Day — so you can follow-up with a thank-you and an effort to secure the...
Women’s Day is March 8, just shy of three weeks away — plenty of time to shore up some sales. Here are a few ways to do it: 1. Mine your mailing...
Creating awareness is a big part of Women’s Day marketing. Although the holiday started in 1909, it’s still relatively unknown in the United States....
In case you weren’t among the 11.9 million who watched Super Bowl 50 Sunday, February 7, the Denver Broncos defeated the Carolina Panthers 24-10....
There's been an undeniable shift to all things digital in recent years, but “old fashioned” tactics, such as sending snail mail, still resonate with...
According to search engine Bing, 40 percent of Valentine's searches last year used 'gift' as a keyword. This is valuable info to pass along to...
International Women’s Day is March 8. You can build more early spring business, — and help grow sales for the entire floral industry — by jumping on...
If you think you’re too busy to bother about social media during the Valentine’s Day countdown, think again. Customers are placing orders now, so...
Want your team to look as sharp as the Alabama Crimson Tide did Monday night? You, too, can experience victory, if you prepare with The Valentine’s...
Awards season kicked off Sunday with the Golden Globes. Though the floral industry's night of recognition is still months away, the deadline for...
Tiger Lily Florist in Charleston, South Carolina, turned 20 this week and owners Manny and Clara Gonzales have invited customers to celebrate the...