Your SAF Concierge and
Floral Business Consultant
There aren't many reasons to rejoice about the timing of this year's Valentine's Day. But one benefit of a Sunday holiday is that it opens up a pool...
If you've followed our advice and reached out to the media to generate some Valentine's Day coverage, you likely have a big interview coming up....
Last weekend's blizzard, which blanketed much of the mid-Atlantic, including SAF’s headquarters, with two feet of snow, has us wishing we were at...
For consumers, Valentine's Day is just that: a day. For florists, though, it's a season, and coming up with talking points for four to six weeks is...
Journalists don't pull any punches when reporting on the good, the bad and the ugly of Valentine's Day. Right now, they're in research mode, posing...
We've entered the tail end of football season, when every game counts and captures the attention of so many men, right before Valentine's Day (the...
Sniffle. Cough. Achoo! All that time in December spent at crowded shopping malls, parties and airport terminals presents a lot of opportunities to...
It's a brand new year, a blank slate on which to break sales records. And the first step toward that achievement is … to look back. Prepare for...
Piggybacking on local holiday events can be a great way to get a bump in your holiday traffic without having to create an event from scratch....
A certain celebrity makes the annual open house at Rothe Florists a "can't miss" family event. For seven years, parents have packed the Philadelphia...
How far would you go to correct a handful of bad reviews on Yelp? In California, restaurateur Andrew Gruel told The New York Times how he recently...
Ever hear a customer complain that florists inflate the price of poinsettias? It's sad that many consumers believe this — but sadder that the...
As you approach the final days of 2015, it's worth recognizing the people who helped you reach the milestone of another year in business. Are there...
Looking for a holiday gift your designers will absolutely adore — and that will inspire them in 2016 and beyond? Consider “A Master Guide to the Art...
If you're hosting a holiday party at your shop this month, it pays to put special thought into your refreshments. Sandy Schult Buss, owner of Trig's...