Your SAF Concierge and
Floral Business Consultant
Kittelberger Florist and Gifts in Webster, New York, scored some prominent ink right before the biggest shopping weekend of the year, all because of...
Though many consumers consider the poinsettia the quintessential Christmas plant, some people (namely, pet owners and parents of young children) shy...
Shipping gifts to friends and family this holiday season? Good news! As an SAF member, you are entitled to the FedEx Advantage, which provides...
This time of year, Bing Crosby, Judy Garland and Andy Williams might be among your most influential salespeople. (But not Alvin, Simon and...
Walking through an airport terminal or grocery aisle, it's hard to miss Botanica International's jumbo-sized kelly green tote bag with the company's...
The pursuit of delighting customers might be simpler than you think. According to a Harvard Business Review survey, customers rarely patronize a...
As Clark Griswold will attest, decking the halls can be a painstaking chore, indeed. Fortunately, dressing up your cyber store (website and social...
In late August, Jackie Levine, manager of Central Square Florist in Cambridge, Massachusetts, posted on Twitter a photo of the shop sandwich board...
A positive feature story and quality photo can help you end the year on a high note. Looking for an angle to get your business in the news this...
In the spirit of Thanksgiving, take a few minutes to thank the employees who help make your dream a reality. Before you break for the long weekend,...
It's time again to deck the halls. Tempting though it may be to simply hang a wreath or some lights and be done with it, you'll draw more customers...
How do you woo the newly engaged? Gorgeous photos are just one part of the equation; expertise and enthusiasm can help seal the deal. Get inspired...
We've entered the busiest shopping season of the year, and the competition for consumers' money is fierce. Remember, it's better to be nice than...
Tinsel and champagne aren’t the only things sparkling in early winter. Enter: the parade of engagement rings. Tis the season to pop the question!...
In the run-up to Thanksgiving, Christmas (and, for that matter, Valentine’s Day), make sure blogging is on your daily to-do list. Otherwise, you’re...