Your SAF Concierge and
Floral Business Consultant
School dances aren’t solely springtime rites of passage. As temperatures drop and leaves turn colors, high schools and colleges around the country...
To attract millennials, a demographic that commands an estimated $1.3 trillion in consumer spending, try marketing experiences. According to a...
You wouldn’t go into the holiday season without the right inventory of hard goods, gift items, signage and shop décor. Be sure to do the same for...
Working in partnership with Digital Benefit Advisors, a leading national employee benefits agency, SAF’s members-only Business Health Insurance...
If you’ve visited safnow.org in the past five days — and we hope you have — you’ve probably noticed a new look. On Friday, SAF unveiled the “soft...
The National Retail Federation predicts holiday sales will increase 4.1 percent (to $616.9 billion) this year, a full percentage higher At...
SAF membership is good for your health — literally! SAF has partnered with Hortica Insurance and Employee Benefits, to get members, their families...
Halloween is prime time to capture the attention of millennial customers. According to the National Retail Federation, 70 percent of people aged...
You’ve been meeting with a potential corporate client for half an hour when you see it — that glazed look, that checking of the smartphone. You’re...
If you’re trying to reach millennials, you probably already know that radio, TV and (gasp) newspaper ads are ineffective… but did you know that...
Your SAF membership can save you money if you rent a car. Both Avis and Budget offer discounts of up to 25 percent. For Budget, call 800-527-0700...
It's a scenario straight out of florists' nightmares: You spend hours and hundreds of dollars designing a client's wedding. And then she stiffs...
Earlier this month, Sara Hill of Beaverton Florists Inc. in Beaverton, Oregon, used social media to engage customers during a traditionally slow...
We've all been there. A customer calls requesting an arrangement she saw online, but you don't have the exact flowers or containers pictured in your...
In the duration of a phone call, there's ample room for error, such as starting the conversation with price instead of the card message or placing a...