Your SAF Concierge and
Floral Business Consultant
After Mother’s Day 2019 wrapped, the Society of American Florists tallied the number of companies that put down flowers in their promotions this...
While the Society of American Florists kept busy this year responding to negative holiday ads for Mother’s Day, the association also took time to...
A series of tweets issued by President Trump over the weekend added more uncertainty to trade talks between the United States and China. On May 5,...
The Trump administration has announced that it will issue an additional 30,000 H-2B non-agricultural seasonal work visas in fiscal year 2019 which...
Family and friends of Arlene Louise Sorensen, AAF, 87, gathered yesterday in Lincoln, Nebraska, to honor the life of a woman who devoted her life to...
Looking for some meaningful content for your social media platforms this week? The New York Times recently published a moving op-ed on the powerful,...
One of the largest clothing retailers in the country has promised to remove a Mother’s Day TV commercial after hearing from the Society of American...
Mother’s Day 2019 has the potential to be a major retail event, according to predictions from national companies in the floral...
A woman credited with helping to lay the foundation for an independent Wholesale Florist & Florist Supplier Association died last month after a...
With more than one billion users — many of them in the 18- to 34-year-old demographic — Instagram is a primo place to promote Mother’s Day if you...
Three weeks after teams of ambassadors representing the Society of American Florists stormed the west coast in a vintage VW Bus (“The Flower Power...
A popular sock company that disparaged the gift of flowers in a Valentine’s Day email has a message for the floral industry: “We hope you can...
The world's largest software maker and magazine and news editors promoting food gifts are among the companies making disparaging remarks about...
When Robert Bryant, AAF, AIFD, of Flowers By Robert Taylor West Covina, California saw a Facebook post that read, “Get Tickets instead of Last...
The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry...