Your SAF Concierge and
Floral Business Consultant
The floral industry has long known that special things happen at a Society of American Florists’ convention — now, PCMA, a leading national...
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come...
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers...
Some floral industry businesses in the Midwest were forced to modify operations or temporarily close their businesses on Jan. 30 in the face of...
Thursdays have traditionally been strong days for Valentine’s Day sales among retail florists — the weekday allows for impressive workplace...
Botanica International Design Studio, a floral event business in Tampa, Florida, run by a family of longtime Society of American Florists volunteer...
Quick-thinking, humor and a dash of diplomacy helped convince two local businesses in Poplar Bluff, Missouri, to ditch Valentine’s Day ads that...
For dozens of floral industry members, last weekend brought an opportunity to make good on New Year’s resolutions to be more profitable, learn new...
By attending CAD, you will see and hear vital information regarding the floral industry and so much more first hand. To receive first-hand...
A Thursday holiday and a strong economy bode well for a successful Valentine’s Day this year — but some long-standing and new challenges, including...
Following President Trump’s televised address on border security on Tuesday night, the partial shutdown of the federal government continued today,...
When visiting safnow.org, you might notice three new faces popping up to help via LiveChat. In January, SAF welcomed three new staff members —...
Even as the partial government shutdown continues, floral industry members are preparing to make their case to lawmakers this spring. “Make YOUR...
World-renowned rosarian David Charles Henry Austin, whose eponymous line of garden roses earned legions of admirers among floral industry...
A student-designed float — decked with 17,000-plus flowers, most of them grown in California — earned the Extraordinaire Award for “most...