Your SAF Concierge and
Floral Business Consultant
In August 2016, Starbright Floral Design in New York City sponsored a fundraiser for RED, a charity founded by pop singer Bono to eradicate AIDS,...
Last month, we reported on the New York Yankees’ long-running program of sending flowers to funerals around the country for officers killed in the...
The Society of American Florists’ 1-Day Profit Blast is heading to the cool waters of Green Bay, Wisconsin, on Sunday, July 15. Sponsored by the...
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover...
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties...
A new social media campaign conducted throughout April by the Society of American Florists scored big with prom-goers, garnering 2.4 million...
The Society of American Florists’ 2018 Petal It Forward campaign date is set for Wednesday, Oct. 24, 2018, and now is the time for industry members...
What’s the best way to capitalize on a full day of targeted education aimed at improving just about every facet of your business, from accounting to...
Want happy, productive millennials on your team? (Of course you do.) According to a poll conducted by PGI, a tech and consulting firm, employers who...
A floral industry-led initiative to honor fallen service members on Memorial Day and offer comfort to their families provided thousands of flowers...
The Society of American Florists members took E-verify to Capitol Hill in March during the group’s annual Congressional Action Days is now getting...
Young adults, households with kids and residents of the American West proved to be key flower-buying groups for Mother’s Day 2018, according to an...
When Shirley Lyons, AAF, PFCI, started fundraising for the Oregon Cancer Foundation about six years ago, her goal was modest: Raise awareness and...
The Society of American Florists’ 1-Day Profit Blast heads to Detroit this Sunday, May 20. Sponsored by Nordlie and Kennicott Brothers Company, the...
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke...