Your SAF Concierge and
Floral Business Consultant
A major issue keeping a lot of industry growers up at night: labor. Rather, a lack of a reliable labor supply. That was a not-necessarily surprising...
Teleflora peddled a message of unity and hope in Washington, D.C., last week with a massive wall of flowers on the National Mall. The company’s 8-...
Haul out the holly. Fill up the stockings. Christmas 2017 is shaping up to deliver cheerful returns to retail florists. That’s the pre-holiday read...
Joy to the world! The Pantone Color Institute has selected its 2018 color of the year and it’s especially “florist friendly.” Last week the...
Floral greens farmers in Florida are putting out a message to the floral industry: Two major hurricanes in the span of 11 months has been too much...
Late last week found Michael A. Mellano watching the news — and the winds — extra carefully. For days, wildfires had been threatening homes and...
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American...
Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’...
Looking to elevate your promotional efforts with new professional floral photography and videos? Check out “Two-Minute Trends,” available from the...
The Society of American Florists and Asocolflores are teaming up to promote the use of flowers to enhance interior spaces — and calling in some...
A Christmas tree shortage is leading to higher prices in parts of the country and could affect some elements of the floral industry supply chain....
J Schwanke’s South American adventure continues this month with visits to farms specializing in garden roses, proteas and more during the second...
Days before Thanksgiving, a group of floral industry members came together in California to support wildfire recovery efforts in the state’s wine...
Deck the halls? Why not the studio? This week, Teleflora kicked off a month-long partnership with ABC’s “Good Morning America,” turning the set of...
Two months of tireless cleanup following Hurricane Irma paid off Saturday, Nov. 18, when David and Jana Register, owners of FernTrust in Seville,...