Your SAF Concierge and
Floral Business Consultant
Did you hold a Petal It Forward event? You can now say that you participated in an award-winning initiative. The Society of American Florists was...
The cut flower team at Dümmen Orange recently released the first video of five in a series that focuses on creative, seasonally-inspired...
The Society of American Florists’ Floral Management magazine has a new top editor — someone who is very familiar to longtime readers. Mary Westbrook...
From racks and racks of glam clothes, make-up and shoes to — rows and rows of laptops? Lord & Taylor has announced it will rent out about a...
Nicole and Sue Palazzo had already landed in South Florida on Tuesday, September 5, when they got the bad news: due to the threat of Hurricane Irma,...
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers,...
More than 770 floral industry members traveled to Miami last week for The Wholesale Florist & Florist Supply Association’s 2017 Floral...
Asocolflores, the association of Colombia flower exporters, welcomed more than 2,000 international buyers to Proflora, its biannual trade show, in...
Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on...
It’s beginning to look a lot like Christmas? Not at Target. The retail giant announced this week that it “will ease up on Christmas...
A flower farm in Gainesville, Virginia, is taking a star turn in National Geographic magazine’s November issue. Andrea Gagnon said the coverage of...
Hosted by the House Specialty Crop Caucus, participants heard about how programs in pest and disease mitigation, production research and...
J Schwanke, AAF, AIFD, PFCI, the founder of uBloom.com, announced Monday, October 23, the release of his latest documentary series, “The Flowers of...
A late summer and early fall that read like something out of a science fiction movie — hurricanes, volcanoes, grounded planes, backlogged ports —...
Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of...