Your SAF Concierge and
Floral Business Consultant
A longtime floral industry leader and the owner of one of Maryland’s largest florists has been named Teleflora’s 2017 recipient of the Tom Butler...
A federal judge in Texas recently struck down the controversial Obama-era overtime rule that would have more than doubled the minimum salary level...
The landing place of the Mayflower and the Pilgrims, best-known for its clam chowder, fish and chips, baked beans and lobsters, is the next stop for...
Among the many celebrations planned for SAF Palm Beach 2017 but thwarted by Hurricane Irma: A fond, industry farewell to Peter Moran, the Society of...
Here’s a question some U.S. flower growers have been wrestling with for years: How do we get consumers — who already are thinking about product...
The Society of American Florists has canceled SAF Palm Beach 2017, the association’s 133rd annual convention, which was set to begin today at 6 pm....
Since writing our story yesterday on Hurricane Irma, EBrief editors have received additional updates from two of the industry’s wholesalers...
SAF gathered the following information from various sources in the insurance industry. Promptly file a claim with your business insurance...
No one has ever accused Deborah De La Flor, AIFD, PFCI, of inaction, but last week, after realizing the extent of the damage caused by Hurricane...
South Texas remains very much in relief and recovery mode, with residents and business owners assessing damage and reeling from the devastation of...
A member of the Society of American Florists’ Floriculture Hall of Fame and an influential leader behind the company that is today the largest...
Nearly a week after its initial impact, Tropical Storm Harvey has left an unimaginable trail of destruction along 300 miles of the Gulf Coast — and,...
At press time, florists in 38 states and Canada had notified the Society of American Florists of plans to hold Petal It Forward events in their...
In honor of all those kiddos headed back to school, let’s have a short pop quiz. True or False? There are two types of florists — fancy studios that...
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...