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Floral Business Consultant
Quick-thinking florists around the country leveraged the excitement surrounding the week’s solar eclipse, with designs themed around the singular...
Close your eyes and mentally fast forward a decade or two. What does your business look like, and who’s in charge? Millennials make up 35 percent of...
Keep an eye on the mail. The Society of American Florists’ 2017 Local Marketing Kit has shipped to member retailers, wholesalers and growers. In it...
How’s business? Pretty good! That was the generally cheery picture that emerged from a recent Society of American Florists survey on first...
The American Institute of Floral Designers has captured the magic of the 2017 National Symposium "X" held in Seattle, Wash., July 1-5 on both DVD...
The Society of American Florists' chief executive officer, Peter Moran, will retire at the end of the year from his post after 33 years with the...
Thanks to two Society of American Florists members, the floral industry had a seat at the table for an important discussion with an influential...
Nearly four months have passed since officers forcibly removed David Dao from a United Airlines flight, but the image of the doctor’s bloodied face,...
There’s a new rose in town — and it’s named for a floral industry legend who has dedicated her life to the art of floral design, the advancement of...
Gone are the days of the chronological news feed on Instagram, where the most recent posts are featured at the top of the page. Instagram now...
A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks...
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up...
Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote...
For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage — and requests from her...