Your SAF Concierge and
Floral Business Consultant
For a fourth-generation flower shop in Washington, D.C., Black History Month and Valentine’s Day helped create a picture-perfect PR...
The Society of American Florists 37th Annual Congressional Action Days, March 13-14, in Washington, D.C., isn’t all work and no play. After...
With a new administration in the White House, a new Congress on Capitol Hill, and a number of floral industry-related issues in national headlines,...
SAF’s 1-Day Profit Blast in Philadelphia, sponsored by DVFlora on Saturday, March 25, packs design, sales, technology and management education into...
Package deals that turn out to be less of a value than a consumer expected, prices that are hard to find or verify, centralized ownership that can...
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who...
Intense rain in central and northern California is complicating logistics for some flower growers, but it’s the cloudy conditions that are affecting...
Are you an active volunteer in your community? Have you volunteered on a committee or on the board of directors of a local, state or regional allied...
Talk about friendly fire. To reduce the environmental impact of some of its training efforts, the U.S. Army is seeking proposals for biodegradable...
The floral industry scored a major win last week in its efforts to combat negative floral advertisements and references around the holidays. For...
If “tax reform” is a phrase that makes you want to head for the hills, take heart: The Society of American Florists has found a pro who promises to...
On Valentine’s Day, the Society of American Florists’ staff brought roses and smiles to nearly 200 seniors in two assisted living communities in...
How do you turn a holiday that’s already major in parts of the world — but pretty minor still in the U.S. — into something big? For many floral...
FTD customers shopping for Valentine’s Day flowers — or, for that matter birthday or anniversary designs — on February 13 or 14 will see a more...
Floral industry members around the country — and, really, the world — are saying farewell to Bobbi Ecker-Blatchford, AAF, AIFD, PFCI, the celebrated...