Your SAF Concierge and
Floral Business Consultant
AFE’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, was an exciting and momentous evening, honoring industry champions...
At press time, the Society of American Florists was keeping a close eye on Hurricane Matthew, which has the potential to “hammer parts of eastern...
The Floral Marketing Research Fund (FMRF) has announced the appointment of Gabriel Becerra of Golden Flowers in Miami, Fla. as the new President of...
Floral industry business owners who are responding to new trends in customer service and demand, and paying attention to economic shifts at the...
The Society of American Florists celebrated the longevity of four floral industry businesses with the SAF Century Award during SAF Maui 2016, the...
A 70-year-old flower shop that needed to recapture a little of its sizzle — and provide better, more high tech service to customers while increasing...
Florists of all sizes are encouraged to participate in Petal It Forward on Oct. 19. SAF has tools, including talking points, templates and...
A business and industry leader who heads the country’s largest flower bulb grower is the recipient of the Society of American Florists' 2016 Paul...
An international expert in floral care and handling and dedicated volunteer to the Society of American Florists' (SAF) annual Outstanding Varieties...
Oriental Lily ‘Tabledance’ won the Best in Show title in the Outstanding Varieties Competition during the Society of American Florists’ 132nd Annual...
Dwight Larimer, AAF, PFCI, president of DESIGN MASTER color tool, inc. in Boulder, Colorado, received the floral industry's greatest honor on Sept....
A renowned researcher on plant growth regulators who developed numerous tools and resources for the industry is the 2016 recipient of the Society of...
Tom Bowling, AIFD, PFCI, of Fairfield, Ohio, was honored for lifetime achievement in floral presentation as the recipient of the 2016 Tommy Bright...
The Society of American Florists’ Government Joint Council will meet this week during SAF Maui 2016 to review and discuss several public policy...
Flowers, family and national legislation were some of the topics a U.S. congressman touched on when he visited a flower grower in Oregon last week....