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Floral Business Consultant
The American Floral Endowment has awarded four students with 2016 Vic & Margaret Ball Internships. The students will receive scholarships after...
Beyonce’s “Lemonade” isn’t the only video making waves and getting standing ovations from critics this week. A new Mother’s Day online ad from...
Just two days after SAF asked ESPN to pull its Mother’s Day promotion that read “Forget flowers,” the global sports network responded — with a new...
Around the same time that Greenhouse Grower was being launched, Lin Schmale was getting her start on Capitol Hill. Always interested in politics and...
A group of U.S. flower growers and enthusiasts hopes to put forward a different kind of patriotic message on July 4: American-grown flowers and...
The creative agency Humanaut is taking an edgy approach to a traditionally staid holiday this year. Through a collaboration with Felt — a company...
Admit it. You’ve probably asked yourself this question: How long do wedding flowers really need to last? Two days? Three days, tops? While most...
When a major corporation knocks flowers in the run-up to an observance meant to recognize hard-working employees, could it be anything other than a...
Skip flowers on Mother’s Day? How about skipping the negative references instead? That was the message the Society of American Florists delivered...
The Society of American Florists recently joined with dozens of other groups to help ensure the government has the resources to better inform the...
The Society of American Florists is working with a coalition of other trade associations to introduce a bill later this spring that would create a...
On April 25, a 90-ton shipment of Colombian flowers took off from Bogota's El Dorado airport bound for stopovers in Tokyo and Seoul to begin to make...
Give stems a good (clean) cut before you start processing them in your store. Though not every florist follows this advice religiously — in many...
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Nearly 70 floral industry members from 17 states and Canada gathered for SAF’s lightning-fast, info-packed 1-Day Profit Blast, held April 16 in...