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Floral Business Consultant
Rather than sitting back and worrying about that potential increase (and others like it), scores of florists are getting proactive — and heading to...
As more than half (54.8 percent) of consumers plan to celebrate Valentine’s Day this year, according to the National Retail Federation, spending an...
Media magazine and website Adweek named Teleflora’s “What Is Love?” video “Ad of the Day” on Feb. 1, calling it a “rich bouquet of human...
Millennials don't want to be florists. That's a message circulating throughout the industry and a fear that keeps many aging shop owners up at...
Sales and customer service expert Tim Huckabee, returns to the stage February 27 for SAF's 1-Day Profit Blast in Austin, Texas, where he'll deliver...
Arizona Flower Market held a Christmas food and toy drive to support The Society of St. Vincent de Paul in Phoenix, Arizona. Patrons could donate a...
During the holidays, two floral industry members who pioneered new ideas and products — and received the industry’s highest honor, induction into...
More than half of florists say 2015 December holiday sales were higher than 2014 returns. Among the 54 percent who saw an uptick, the increase was...
Trend forecasters Kristine Kratt, AIFD, PFCI, and Bill Schaffer, AAF, AIFD, PFCI, the husband and wife team behind the 2016 Flower Trends Forecast...
Next month, Valentine’s Day falls on a Sunday — historically, a low-performing day for the holiday — and a holiday weekend. That positioning pits...
When Congress passed a 2,000 plus-page bill in December to fund the federal government through the final nine months of fiscal year 2016, it was a...
Responding to retailers’ quest to grow their event business, the Society of American Florists has tapped Midwest florist Jerome Raska, AAF, AIFD,...
Good news for employers still wrestling with the Affordable Care Act and its implication on business: The federal government has extended the...
When recruiting holiday helpers, Dana Cook, AAF, doesn't sugarcoat the job description. "Our Craiglist ad reads, 'You will NOT be designing,'" said...
Tempted to write off Valentine’s Day 2016 already? Thinking the holiday will only disappoint, situated as it is on a Sunday and long holiday...