Your SAF Concierge and
Floral Business Consultant
The beginning of the school year is a great time to make connections with teachers and students to bring awareness to career opportunities in your...
Fewer weddings and events, more people traveling and extreme heat are compounding what’s already been a slow summer for flower sales for some amid...
Goodbye summer, hello fall! School is back in session in some areas, and stores have rolled out fall décor. Have you thought about your fall lineup...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Whatever your timeline for retirement looks like, there’s no better time than now to start planning for the succession of your business. That’s...
Summer break is ending, ushering in a major shopping spree. The National Retail Federation predicts back-to-school spending to reach an unparalleled...
The Environmental Protection Agency is proposing a new rule that could drastically inhibit the ability to protect crops from pests and disease — and...
Want to offer competitive pay and get the most out of your workers? Many florists have found success with incentive programs, and the Society of...
An annual physical is key to catching any hidden health issues. Your business deserves the same regular checkup. In the July/August issue of Floral...
There was a time when Sherry Grimes-Jenkins sometimes lost money trying to build beautiful floral arrangements. She would get a $100 order and...
When sales are slow at Sweet Psalms Florist in Conyers, Georgia, owner LaToya Ferguson deploys a multi-channel digital marketing strategy — which...
Editor’s note: This is a new series to celebrate floral professionals’ ‘wins’ and inspire others with stories of innovations, problems solved,...
Florists are putting the power of artificial intelligence to work in their businesses, tasking it with a multitude of jobs from creating policies to...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Behind every thriving industry are profitable businesses, and behind those businesses are smart, progressive leaders and their teams in need of...