Your SAF Concierge and
Floral Business Consultant
The federal government shutdown has entered its third week, and while flowers are still moving through ports and distribution channels, the...
Florida’s greens growers have turned more than a century of challenges into success. From a small fern experiment north of Orlando, the region’s...
The Society of American Florists has signed on to a broad coalition letter urging President Donald Trump and the U.S. Department of Agriculture to...
At Petals and Pages in Custer, South Dakota, owner Carrie Moore, AAF, PFCI, hosted a Halloween-themed broom-making class using dried florals,...
SAF Senior Lobbyist Joe Bischoff, Ph.D. (far right), worked on Capitol Hill and with USDA leaders to secure the full release of Floriculture and...
The floral industry’s only national marketing campaign has delivered the proof many have been waiting for. A 24-week market test in Texas showed...
J. Miller Flowers and Gifts in Oakland, California, relies on a group of volunteers to help the business assemble bouquets for Petal It Forward....
A cast-iron bathtub transformed into a sailboat anchors one of Wonderland Floral’s whimsical JellyCat displays — merchandising that helped boost...
From medical screenings to leadership schools, farms and associations such as Asocolflores are investing in the women who make up the majority of...
Listen to this story As florists head into the fourth quarter — traditionally one of the busiest periods of the year — the picture is both...
Meghan Markle, former actress and member of the British royal family, collaborated with Florabundance floral consultant José Rabelo while filming...
If you’re only waiting for the phone to ring, you’re missing out on sales. “Outbound marketing calls are one of the smartest, lowest-cost ways...
Relles Florist in Sacramento, California, has had several media outlets to cover their Petal It Forward event. Petal It Forward isn’t just about...
It just became easier for Gmail account holders to unsubscribe from unwanted email solicitations, creating challenges — and opportunities, some say...
That Flower Feeling is launching its second campaign, "Just Add Flowers," to highlight the joy of giving and receiving flowers. Listen to this...