Your SAF Concierge and
Floral Business Consultant
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their...
Shayai Lucero was on track to pursue a career as a doctor or research scientist when she found herself looking for a job that would accommodate a...
[mom_video type='vimeo' id='773875132' width='900' height='508']Take a glance at a few headlines and it can be hard to make sense of what’s...
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers...
The holiday season is here and the Society of American Florists can help you boost sales with tips and resources in the Holiday Planning Package....
The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption...
A new year is mere weeks away. Before all the December holiday hoopla gets started, dedicate time to set your business up for success in 2023 by...
Black Friday and Small Business Saturday is next week, giving retail florists an opportunity to push the “shop local” message, get customers...
When Patrick Hall purchased Élan Flowers in 2015, he just wanted to make beautiful flower arrangements. Instead, he spent a significant amount of...
While some elections still remain undecided, the make-up of the next Congress is becoming more clear — along with the potential path forward for the...
With double-digit inflation and crippling energy costs and rations throughout Europe due to the conflict in Ukraine, flower producers are switching...
Prior to the COVID-19 pandemic, Christy Hulsey, ran a small, but bustling flower shop in Statesboro, Georgia. When the pandemic hit, sales of home...
Supply chain bottlenecks, the impact of climate change on crops and inflation are all reasons why couples should work closely with florists. That...
Businesses can’t function effectively — let alone, adapt, compete and succeed — with struggling workers. In October, the Society of American...
With its vibrant coloring and open shape, ‘Zelmira’, an Oriental Trumpet lily, captivated the crowd at SAF Orlando 2022 in September, winning both...