Your SAF Concierge and
Floral Business Consultant
Staff at Wildflower Stem + Sundry in Glen Burnie, Maryland, passed out bouquets as part of SAF's Petal It Forward event, slated this year for Oct....
Rodi Groot, AAF, often walks the farms that supply his new company, Groot in Flowers. He launched the business in 2024 after the closure of his...
With permanent tax cuts, new deductions, and powerful incentives for business investments, a new law could reshape the bottom line for floral...
Augusto Solano (third from right), executive vice president of Asocolflores, was inducted into SAF’s Floriculture Hall of Fame. He was joined on...
‘Moderna Dolce’, a medium pink butterfly ranunculus presented by Rosaprima, was named Best in Show at the Society of American Florists’ Outstanding...
Lori Wheat, AAF (right), delivered remarks at SAF’s annual convention as she stepped into the role of president. She was joined on stage by past...
SAF Phoenix 2025 drew 465 floral professionals to Scottsdale, Arizona, Aug. 11-14 for three packed days of forward-looking education and invaluable...
Judy Janzen, AIFD, CCF, of Chase Flower Shop in Fresno, California, won the 56th annual Sylvia Cup Design Competition. Sylvia Cup Design Competition...
Kennedy’s Flowers & Gifts received the 31st annual Marketer of the Year Award at SAF Phoenix 2025 for their innovative refillable vase program....
"J Schwanke’s Life in Bloom," the popular lifestyle show celebrating flowers, could expand its audience as smaller stations facing budget cuts...
Derick Townsend, president and COO of Syndicate Sales, reviews the Best in Show winner of the 2023 Outstanding Varieties Competition. This event,...
The Bill Doran Company has acquired Denver Wholesale Florist (DWF), one of the nation’s oldest floral wholesalers. The sale, announced Aug. 5, marks...
A Broward County (Florida) sheriff’s deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
Christine Guenther, AAF, of WildFlower Stem + Sundry in Maryland, uses a variety of apps to streamline her business. From tracking deliveries in...
Eileen Weber, AAF, has seen how her year-long design training program has improved operations at her Chicago-area shop, Lake Forest Flowers. She...