Your SAF Concierge and
Floral Business Consultant
Denise Jefferies is back in the flower business after selling her Connecticut flower shop in 2008 and taking 11 years off. Now owner of Bella...
If your social media strategy isn’t generating engagement and, ultimately, sales, then you have yet to tap into its potential — and a growing trend....
The premise of Petal It Forward, the Society of American Florists’ annual goodwill initiative, is well established after eight years: surprise...
Members of the Society of American Florists have elected three new leaders to the Board of Directors, and nine new leaders to the Grower,...
An employee retention specialist. An acclaimed designer. A trend spotter. A researcher. A life coach. Marketing gurus. Entrepreneurs. SAF Orlando...
Back to school season is in full swing, making it the perfect time to score more sales and connect with a new demographic. The Society of American...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Gone are the days when Facebook and Instagram consisted primarily of family and food photos. Now, among other things, they are convenient places to...
For the 20 floral designers competing in the 53rd annual Sylvia Cup Design Competition at SAF Orlando 2022 — the Society of American Florists’...
SAF’s got talent — and it’s being put to work for SAFPAC. As part of the evening’s entertainment at the SAFPAC Party during SAF Orlando 2022,...
Baby Boomers are hardworking and strive for stability, prestige and financial reward. Gen X is self-sufficient and resourceful and values a good...
If you’ve logged onto Instagram lately, you’ve no doubt noticed that short videos called “Reels” dominate the site, as they do on other social media...
With speculation of a recession on the horizon and some florists reporting a slowdown in sales, it’s important to implement strategies now to boost...
[mom_video type='vimeo' id='740398026' width='900' height='508'] Since returning from the Society of American Florists’ Next Gen LIVE! event in...
When Cameron Pappas stepped into a leadership role at Norton’s Florist in Birmingham, Alabama at the age of 27, he says he underestimated his...