Your SAF Concierge and
Floral Business Consultant
For years, flower prices and sales were flat. Industry leaders wondered how they could convince consumers to buy flowers with as much regularity as...
“You can never stop learning.” That’s what veteran florist and 4th generation owner Herb Rothe of Rothe Florists in Philadelphia said to fellow...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
A recently published study by researchers at the University of Georgia and released by The Floral Marketing Fund emphasized that retail florists...
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large...
Some business owners in the floral industry anticipate a new federal vaccine mandate affecting businesses with more than 100 employees may...
Hundreds of high school students considering their plans for the future heard an important message from Seed Your Future at last week’s National FFA...
When it comes to marketing flowers, a one-size-fits-all strategy doesn’t work across age groups. Instead, it’s essential to tailor messaging to...
As florists head into the holiday season two things can be expected: Sales will be strong and staffing will be a challenge. To help florists...
Rewarding employees for sales, productivity, and more not only helps attract and retain motivated workers, but it also drives sales and...
The new organization created by the merger of two major trade associations representing produce and floral in the mass market has a name:...
Forecasting sales is an important part of preparing for holiday business. An accurate projection can inform decisions about how much product to buy...
The fall season is in full swing with holidays such as Veterans Day (Nov. 11), Thanksgiving (Nov. 25) and Hanukkah (beginning on Nov. 28) coming up...
For one Virginia florist, Petal it Forward was a success in every way. Not only did George’s Flowers in Roanoke, Virginia, give away 4,000 bouquets...
It’s almost time to deck the halls — and your website. Web orders have become a major driver of sales for retail florists, especially during...