Your SAF Concierge and
Floral Business Consultant
The Sylvia Cup Design Competition is a tradition that celebrates the art of floral design, creativity and the ability to work under pressure....
As wholesalers and importers continue to warn of backorders and limited availability of flowers, potted plants and hardgoods, florists are getting...
Marigolds are the official flower of Día de los Muertos, also known as Day of the Dead, a Mexican holiday observed November 1 and 2. In the...
Now that postponed weddings are back on the calendar and new weddings are in the making, it’s important that customers know you are ready to help....
The return of event work, diversified product lines, higher price tags, and a consumer trend toward more spending is driving a substantial increase...
UPDATE as of 7/29: Last night, despite initial concerns, Leader McConnell signaled his support for the bipartisan agreement, triggering 17...
Certified American Grown, a nonprofit organization that advocates for domestically grown flowers and foliage farmers, is wrapping up its American...
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new...
Conversations about race relations have highlighted how inequity, intentional or not, is entrenched, permeating practically every part of society —...
So many things have to go right for cut flowers to maintain their freshness on the journey from a flower farm to a consumer’s dining room table. One...
The Society of American Florists’ international goodwill initiative, Petal It Forward, will be held Wednesday, October 20, 2021. Started in 2015,...
Having a member of Congress visit your place of business can have a significant impact on how they view issues that are important to you. A visit...
Mark your calendars! Wednesday, October 20 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill...
During pandemic lockdowns, businesses with an effective online presence were able to maintain relationships with customers — and even gain market...
The only thing constant in life is change — a message the global pandemic drove home hard. Floriculture professionals adapted, reimagining...