Your SAF Concierge and
Floral Business Consultant
When the U.S. Generalized System of Preferences (GSP) expired at the end of 2020, American companies – including many in the floral industry — lost...
When walk-in sales took a direct hit due to the pandemic, many floral retailers shifted to an e-commerce-centric strategy to keep afloat. But the...
Point of sale (POS) systems provide you with one thing: information. However, it’s up to you to set up your system to make sure that information is...
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
The results are in: More Americans showed their love for moms with flowers this year. Nearly a third of American adults bought fresh flowers or...
During the course of the pandemic, online sales rose at least 50 percent for most flower shops with websites, estimated Dan McManus of TeamFloral, a...
With COVID-19 vaccines becoming widely available to all age groups, the idea of making vaccination a requirement for employment has a strong...
Father’s Day might not be thought of as the typical flower-giving holiday, but for customers looking to show their appreciation to their father...
The week before Mother’s day, a restaurant chain and The Today Show promoted Mother’s Day gifts by disparaging flowers — and those were just two of...
Ten days of protests sparked by a controversial proposal for tax reform began by causing minor delays in flower shipments from some farms in...
The media love to feature flowers in their Mother’s Day news coverage, and this year was no exception. As the pandemic continues to evolve and...
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
As vaccine availability and the lifting of restrictions enables a return to more normalcy in the workplace, small business owners have a new set of...
Last year, the typical excitement that comes with senior year was taken over with uncertainty as the COVID-19 pandemic canceled graduation...