Your SAF Concierge and
Floral Business Consultant
As they move deeper into the Christmas season and prep for a pandemic Valentine’s Day, florists around the country say they are applying lessons...
In the past week, a longtime member of the Society of American Florists has received an unusually high volume of wrong numbers, with scores of...
Tis the season for reflection, which, for many businesses, typically includes year-end performance reviews. According to surveys by research firm...
Looking to round out your social media calendar with some holiday-adjacent content that helps position you as an expert among your fashionista...
As the end of the year quickly approaches, it is important to set aside time to meet one-on-one with your staff. Year-end evaluations are an...
If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a...
A bipartisan group of members of Congress on Dec. 1 released the framework for a $908 billion COVID emergency relief package — and it addresses many...
After a tough year, many people have chosen to embrace the holiday spirit by decorating their homes and businesses earlier than usual. As new stay...
Retail florists appear cautiously optimistic about Valentine’s Day 2021, which falls on a Sunday holiday during a long weekend — a typically...
Mother-daughter duo Theresa Cuevas and Courtney Jane Cuevas were two of the floral designers who helped bring First Lady Melania Trump’s vision for...
Encouraged by the response to flower and plant virtual classes — but looking to create a more streamlined approach to online classes — the owner of...
A 31-year-old family-owned flower shop has a starring role in the latest season of “Small Business Revolution.” The series, sponsored by Deluxe and...
Once the last Thanksgiving centerpiece has been delivered and you (finally) have a chance to rest your feet, why not settle in with some recent...
Ever since the NBC sitcom “Parks & Rec” introduced the concept of “Galentine’s Day” 10 years ago, Americans have increasingly been finding ways...
It’s now been nine months — the duration of a typical human pregnancy — since the COVID-19 pandemic disrupted life as we know it. That seemingly...