Your SAF Concierge and
Floral Business Consultant
Like everything else this year, the winter holidays will likely look a lot different than what we’re used to. Holidays like Christmas, Hanukkah,...
When a customer recently called Don’s House of Flowers, she was hoping to pay for a couple of arrangements for nursing home residents in the shop’s...
That winter wonderland isn’t gonna make itself, and more than ever it comes down to moms to make the holidays memorable in 2020 for new traditions,...
California is “pulling the emergency brake” on reopening plans, Iowa’s governor has issued a mask mandate and states and cities around the country...
As the holiday season officially kicks off next week, it’s an apt time to show appreciation to the people — loyal customers, vendors and employees —...
Barbara Corcoran made her (national) name in the high-flying world of reality competition television. But when the pandemic hit, the breakout star...
If you’re not registered for the Society of American Florists’ virtual event, Gear Up for Valentine’s Day, taking place on December 4, don’t worry....
The latest entry in the category of “floral-design reality TV” promises a distinctive focus on artistry and professionalism. Viewers can still...
When it comes to floral industry supporters on Capitol Hill, who came out on top, and who will be leaving Washington? How will the Biden...
Remember when “greige” was all the rage? Months into the global pandemic, American consumers seem to be saying good-bye to greige, gray, beige and...
Fewer Americans will be traveling for the holidays this year, and nearly all Americans are tired of being cooped up at home staring at the same...
For Anton Engelmann, the owner of Town and Country Gardens in Geneva, Illinois, Easter sales were “epic,” and Mother’s Day was “good.” With...
Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Kick off a strong,...
A recent decision to add roses to a federal trade program that removes tariffs on certain imported goods will result in tens of millions in savings...
Whatever you do this holiday season, make sure that, whether online, over the phone and in person, you push what you want to sell, say florists who...