Your SAF Concierge and
Floral Business Consultant
For Steelcut Flower Co., dressing a public space with a flower flash (aka flower bomb) is all about sharing beauty with the city – and who couldn’t...
Thanks to the COVID-19 crisis, Thanksgiving gatherings will likely look a lot different – and a lot smaller – this year. Thanksgiving, in a typical...
With the December holidays nearly upon us, and Valentine’s Day shortly after, having a robust and competitive online presence is more important than...
One flower shop in Pennsylvania is making sure more than flowers will be on the table this Thanksgiving. Matlack Florist will donate a portion of...
How are industry companies implementing and leveraging business-to-business e-commerce technologies — and what do changes, shifts and disruptions in...
Last week hundreds of floral professionals in 44 states and three countries spread the power of flowers during the Society of American Florists’...
Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to...
Hundreds of floral industry members from all segments and all around the country (plus Canada and Colombia!) generated positive buzz for their...
Floral industry members from 44 states and three countries staged some 565 flower giveaways this year for the Society of American Florists’ Petal It...
What’s a holiday season without wreath workshops in our design room — or centerpiece classes in your showroom? For many florists around the country,...
Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love...
Voting is a beautiful right and duty. To illustrate that point and to celebrate those submitting mail-in ballots, last week florists in...
Have you ever dug deep into your storage closet or storeroom and unearthed a container so old it could be called vintage? At Hawley’s Florist in...
Fundraising is just one more thing that's gone virtual this year, and luckily for florists, politicians still need their red, white and all the hues...
As the Coronavirus Food Assistance Program 2 (CFAP 2) continues to distribute money to domestic floral growers hit hard during the pandemic, SAF...