Your SAF Concierge and
Floral Business Consultant
Find a way to embrace change. Keep your plans fluid. Watch your financials. Those are three lessons that longtime floral industry member Jennifer...
The COVID-19 pandemic delivered a hammer blow to daily life, disrupting everything from the workplace to home life — but the floral industry is...
What can local florists do to tap into community ties and refine their messaging to better connect with area customers? How and why are leadership...
In “The Big Flower Fight,” Netflix’s international floral design competition, teams face off in a series of challenges, creating elaborate...
How has the pandemic reshaped consumer behavior — and how long lasting will those changes be? What are the key motivators for floral purchasing?...
A new report found that May 2020 global ecommerce sales eclipsed the entire 2019 online holiday shopping season, growing almost 80 percent compared...
A group of associated flower shops in Pennsylvania and Ohio came together for the tenth time earlier this month to collect hundreds of pounds of...
Looking for a lighter headline to share on your social media pages? A buzzed about new book by a pair of scientists argues that friendliness is the...
When SAF’s Reinvention Summit kicks off July 27, it will include more than 15 targeted sessions, including keynote addresses, panel debriefs,...
When a senior citizen started using the parking lot of Banner Flower House in Kokomo, Indiana, as an impromptu dance floor on his morning walks, the...
Studley’s Flower Gardens, a longtime member of the Society of American Florists, currently appears on the Google Ads homepage, providing an...
With COVID-19 cases on the rise in some areas of the country, already high anxiety levels are inching up even more. That means it’s a good time to...
Five months into the pandemic, business owners face new hurdles as the threat of the virus remains constant, and local, state and national leaders...
The Society of American Florists is extending the deadline for coveted industry awards this year to Spring 2021, giving floral community members...
When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you...