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Floral Business Consultant
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite...
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug...
Last week, the team at Mayesh Houston was looking for a way to express their sadness, anger and heartache over the death of George Floyd. So, they...
Many hands make light work, but that’s not an option right now. New York florist Wendy Rockcastle recently discussed how she’s making do with fewer...
Late last week, the president signed into law the Paycheck Protection Program Flexibility Act, which relaxes some of the original PPP rules for loan...
“Hope you are well!” “Hang in there.” “May the force be with you.” If you’re struggling with how to begin and end emails lately, you aren’t alone....
During the pandemic, your employees’ and customers’ health has become your top priority. During a recent Society of American Florists webinar,...
Like many florists, Heather Waits, AAF, has seen her wedding and event business plummet during the pandemic. To recover some of that lost revenue,...
For those who could be open for business, Mother’s Day 2020 came on strong — despite unprecedented challenges and a host of unknowns. What does the...
The floral industry received a major plug Friday, May 29, when Cambridge, Massachusetts florist Jackie Levine appeared on CNBC to discuss her shop’s...
Should you be taking your staff’s temperature daily? What does a socially distant design room look like? How do florists — trained to be welcoming...
Valerie Lee Ow looked around J. Miller’s Flowers and Gifts in December and saw so much to celebrate: loyal customers packed into the business, ready...
What do Mother’s Day results tell us about the floral industry’s “new normal”? How will our operations change? And, what will be the impact of...
As retail businesses continue to reopen around the country, make sure your operation is ready to hit the ground running or continues to build on...
Retail florists are learning a new choreography of retail — getting up to speed as restrictions lift and supply chains shift. SAF Now editors and...